A,E,I,O,U Kings 4 U

Kerala, August 29, 2009: Reliance BIG TV announces the launch of a Special Festival offer exclusively for the customers in Kerala. The Smart South 2590 offer is a limited period offer which coincides with the festival of Onam. This offer includes Get Starter Kit for Rs 1490/- + RCV of Rs 1100/- (Inclusive of all Charges).

Other salient features of this festival offer include 12 months free subscription of South Starter Lite Pack plus 8 channels, one free regional pack, an Interactive service application and 10 Audio channels.

“This limited period offer is to spread the festive cheer during Onam, the most important festival of Kerala. On this grand occasion, The Smart South 2590 offer signifies Reliance BIG TV’s constant endeavour to offer great value to its viewers in Kerala,” said Mr. Umesh Rao, Senior Vice President, Reliance BIG TV.

Reliance BIG TV customers will get to watch at least 11 Malayalam channels with this special festival offer. The Smart South-2590 offer comes with a total of 83 channels including 15 Sun channels and more South regional language channels. The customers will also be able to watch ESPN, Star Sports, Star Cricket, NDTV India, NDTV 24X7, NDTV Profit, and Animax, Discovery, Discovery Travel and Living & Nick. This is in addition to the audio, interactive and free regional channel count.This limited period offer is valid till 9th Sep’09.

Reliance BIG TV DTH:

A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country’s largest on-ground infrastructure for a Home Entertainment created by TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging BIG offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: www.BIGTV.co.in SMS BIGTV to 55454.

For Further Information – Please contact – Abhay Shenvi – 022 30361801